By Ovat Abeng
As the campaigns for the 2027 general elections draws nearer, the Anambra State Signage and Advertisement Agency (ANSAA), has pegged N50 million as a permit fee for each political party presidential candidate before being allowed to mount billboards and other outdoor campaigning activities in the state.
The agency also approved the permit fees of the Senatorial candidates for N20 million, House of Representative candidates N5 million, Anambra State House of Assembly candidates N1.5 million, Local Government chairmanship candidates N2.5 million and Councillorship candidates N1 million respectively.
The Assistant General Managing of the Agency, Engr Chika Ngobili disclosed this to journalists during a press briefing at its headquarters in Awka, on Friday, May 29th, 2026.
Ngobili said the briefing became necessary to inform the political parties and their candidates on the out-of-home promotions and visual campaign guidelines ahead of the elections.
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According to him, the essence of this media chat is to notify all political parties and candidates participating in the 2027 general elections in Anambra State of the mandatory requirement to obtain campaign permit from ANSAA before commencing campaign activities involving out-of-home visual promotions, rallies, branded materials, public address systems, and other outdoor promotional activities.
The purpose of this permit is to ensure orderliness, prevent visual pollution, protect public infrastructure, maintain professional standards, guarantee fairness and equal access to advertising space and ensure proper coordination of campaign-related outdoor activities across the state.
“These permit grant candidates and political parties the right to deploy approved campaign materials and activities including posters, public address systems, branded vehicles, banners, fliers, bunting, T-shirts, Caps, street storms, campaign booths, rallies and other related promotional materials within approved locations across the relevant electoral areas in Anambra State.
“We expect that all campaign materials intended for outdoor display by political parties, candidates, support groups, advertising agencies and advertising practitioners must be vetted and approved by the Advertising Regulatory Council of Nigeria (ARCON) before deployment or display.
“No individual, political party, candidate or support group is permitted to erect billboards or advertisement structures in any part of Anambra State except through duly registered and licensed advertising practitioners recognized by the Advertising Regulatory Council of Nigeria (ARCON) and authorized by ANSAA.
“All political parties and candidates are also strongly advised to work only with ARCON to avoid sanctions, removal of unauthorized materials or other regulatory actions.
“Furthermore, political parties and candidates are advised against the indiscriminate pasting of posters on public buildings, road signs, bridges, flyovers, drainage channels, public monuments, utility installations, schools, hospitals, and other prohibited locations across the state.
“ANSAA enforcement teams shall monitor compliance throughout the campaign period and any individual, group or organization found violating these guidelines shall be sanctioned in accordance with the Laws of Anambra State, Ngobili warned.
The Paradise News gathered that ANSAA was created by the Anambra State Government and established by law on September 16, 2010, for the purpose of regulating the use of out-of-home advertising structures, controlling outdoor structures to be used for signage and advertisements across the state.
