Apple will release a new generation of iPhone 15 series mobile phones in September this year. Among them, the high-end iPhone 15 Pro and iPhone 15 Pro Max may be more expensive than the previous Pro series.
In a research note this week, Jeff Pu, a technology analyst at Haitong International Securities in Hong Kong, predicted that the iPhone 15 Pro series will increase in price due to a number of rumored hardware upgrades, including a titanium alloy body, a tactile sensor with a Taptic Engine Feedback’s solid-state buttons, A17 Bionic chip, more memory, the Pro Max model adds a periscope lens to improve optical zoom performance, and more.
This is the second time there have been rumors that the iPhone 15 Pro series will increase in price. Unconfirmed news circulated online as early as January this year, but it remains to be seen whether Apple will eventually increase the price of the new machine.
In the United States, the Pro model has maintained a starting price of $999 (IT House Note: currently about 6873 yuan) since the launch of the iPhone X in 2017, while the Pro Max model has been selling since the launch of the iPhone XS Max in 2018. The starting price of $1099 has been maintained.
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Outside the U.S., Apple has raised iPhone prices several times in recent years, largely due to currency fluctuations. In the UK, for example, the iPhone 14 Pro starts at £1,099, while the iPhone 13 Pro starts at £949.
Considering the current above-average inflation rate in the United States, it is possible that the price of new models will increase in the United States. Apple has kept the starting price of its Pro series of phones unchanged for six generations, but to maintain its profit margins, Apple may have to raise prices. It’s unclear whether the standard iPhone 15 and iPhone 15 Plus will also see price increases.
Apple is expected to release the iPhone 15 series in September as usual, and all four new models are rumored to feature USB-C ports, smart islands, and rounder bezels.