Nokia announced today that it plans to change its brand logo Logo for the first time in nearly 60 years , using a new logo (as shown in the picture below), so as to match the company’s goal of focusing on positive growth.
As you can see from the picture, the new Logo consists of five different shapes to form the word Nokia . Additionally, the iconic blue undertones of the old logo have been replaced with a range of colours.
“It (the old logo) was about smartphones and today we are a business technology company ,” Nokia Chief Executive Pekka Lundmark told Reuters in an interview.
After Lundmark took over as CEO of struggling Nokia in 2020, he laid out a strategy with three phases: reset, accelerate and expand. With the reset phase complete, Lundmark said the second phase is about to begin.
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While Nokia still aims to grow its service provider business, selling equipment to telcos, its main focus now is on selling equipment to other businesses.
Lundmark said: ” Our enterprise business grew by 21% last year and currently accounts for about 8% of our sales, (or) about 2 billion euros (IT House note: currently about 14.68 billion yuan), and we hope to sell it as soon as possible. Up to double digits. The signal is very clear, we only want to get into businesses where we can see global leadership.”
Nokia’s shift into factory automation and data centers will also put them in competition with big tech companies like Microsoft and Amazon. Lundmark said: “There will be many different types of cases, sometimes they will be our partners … sometimes they can be our customers … I believe there will be cases where they will be competitors.”
Nokia Corporation is a multinational company headquartered in Espoo, Finland, mainly engaged in the production of mobile communication equipment and services . Nokia was founded in 1865. At that time, it mainly focused on logging and papermaking. Later, it also successively produced products such as rubber shoes, tires, cables, mobile phones, personal communication equipment and health equipment. At present, its core business is mainly based on communication basic business and advanced technology research and development and authorization.